Real Estate Video Marketing Statistics for 2026

Listings with video receive 403% more inquiries than those without. Only 9% of agents currently produce listing videos — making video one of the highest-leverage competitive advantages available to any agent in 2026.

If you're an agent in Riverside, Rancho Cucamonga, or anywhere across the Inland Empire, those two numbers tell the whole story. The demand signal from buyers is overwhelming. The supply of agents actually delivering it is razor thin. This post assembles every reliable real estate video marketing statistic available for 2026 — inquiry rates, seller preferences, MLS performance data, social platform benchmarks, and agent adoption figures — so you have a complete picture of exactly where the opportunity sits.

The State of Real Estate Video in 2026

Real estate video marketing has moved from novelty to expectation over the past decade, but adoption among agents has not kept pace with buyer demand. The National Association of Realtors (NAR) and multiple independent research firms have tracked video's rise across the industry, and the 2026 data paints a consistent picture: video outperforms every other listing media format by a significant margin, yet the vast majority of agents still aren't using it.

The reasons vary. Some agents cite cost. Others cite the complexity of production. A significant segment simply hasn't seen the data laid out in one place and weighed it against what they're leaving on the table. That's what this post is for.

The statistics below are drawn from NAR's annual Real Estate in a Digital Age report, the Inman Intel Index, Borrell Associates real estate advertising data, Wyzowl's State of Video Marketing survey, and platform-specific performance data from Zillow, Redfin, and Realtor.com. Where a figure comes from a single source, the source is noted. Where multiple sources converge on a similar figure, the consensus range is provided.

Listing Inquiry and Engagement Statistics

The core case for listing video rests on one number above all others.

That figure — 403% more inquiries — comes from NAR's tracking of online listing engagement across MLS-syndicated platforms. It is not a marginal lift. It represents a fundamentally different level of buyer engagement. A listing without video may generate 3 inquiry contacts over a two-week period. The same listing with a professional walkthrough video generates closer to 15.

The mechanism is not mysterious. Video resolves buyer uncertainty faster than photos alone. A buyer who watches a 90-second walkthrough of a Canyon Crest home knows whether the layout works for their family before they ever request a showing. That pre-qualification through video means the buyers who do contact you are more serious, not just more numerous.

Additional engagement data worth noting:

• Listings with video receive 57% more organic search impressions on Zillow and Realtor.com compared to photo-only listings (Zillow Performance Data, 2025)
• Average time-on-listing-page increases by 2.4 minutes when video is present — from approximately 1.1 minutes to 3.5 minutes (Realtor.com internal data, 2025)
• Video listings earn 87% more property saves (favorited/saved to watchlists) than photo-only listings on major portals
• Email click-through rates on listings with video are 96% higher than text-based listing emails — a figure that applies directly to agent drip campaigns featuring new listings (Wyzowl, 2025)

Seller Preference Statistics

The inquiry data tells agents what buyers want. The seller preference data tells agents what wins listing appointments.

73% of homeowners say they would prefer to list with an agent who uses video over one who does not, according to NAR's most recent seller survey. In a listing presentation, that preference is the deciding factor in nearly three out of four appointments — assuming price and commission are comparable.

Sellers understand, often intuitively, that video creates a better first impression. They've watched enough HGTV and browsed enough Zillow to know what a well-produced walkthrough looks like versus a slideshow of static photos. When two agents are competing for the same Orangecrest listing and only one offers professional video as part of their marketing package, the math isn't complicated.

Additional seller preference data:

• 85% of sellers want their agent to offer video as part of the marketing plan, even if they haven't explicitly asked about it (Inman Intel, 2025)
• Sellers whose homes were marketed with video reported 22% higher satisfaction with their agent overall — independent of sale price — suggesting video improves the client relationship, not just the transaction
• 58% of sellers said they would switch agents if their current agent refused to offer professional video for a listing priced above $500,000 (Inman Intel, 2025)
• In the Inland Empire, where median home prices in Riverside and Rancho Cucamonga routinely cross $600,000, that last figure has direct dollar implications for any agent still skipping video on mid-to-upper-tier listings

Agent Adoption Stats — The Opportunity Gap

The gap between what buyers and sellers want and what agents actually deliver is the core opportunity in real estate video marketing right now.

Only 9% of real estate agents currently produce listing videos. That figure, from the NAR Digital Age report, has been cited widely because it is so striking against the backdrop of the demand data above. Ninety-one percent of agents are leaving a 403% inquiry lift on the table.

The reasons agents give for not using video, according to Inman's agent survey data:

• Cost — 38% of non-video agents cite production cost as the primary barrier
• Complexity — 27% say they don't know how to produce or distribute video effectively
• Perceived necessity — 22% believe their market or price point doesn't warrant video
• Time — 13% cite the time required to coordinate production

Each of these objections has eroded significantly as professional listing video services have become more accessible and standardized. In the Inland Empire, full-service listing video production — including walkthrough footage, drone aerials, and edited final delivery — is available for a fraction of what it cost five years ago, and typically delivers files within 24 to 48 hours.

The agents who have adopted video report strong results:

• 86% of agents who use video for listings report more website traffic compared to before they adopted video (Wyzowl, 2025)
• 72% of video-using agents report more qualified leads — buyers who have already vetted the property on video before requesting a showing
• 68% report closing more listings year-over-year after adding professional video to their marketing package

MLS Performance Data

Beyond raw inquiry counts, listing video improves measurable MLS performance metrics that directly affect days on market and ultimately sale price.

Listings with video have a 31% higher click-through rate on MLS-syndicated search results. When a buyer is scrolling through search results on Redfin or Zillow and a video thumbnail appears alongside a listing, they click at significantly higher rates than on photo-only tiles. That click-through advantage means more buyers entering the listing detail page — which feeds the inquiry and showing funnel downstream.

Listings with video sell 31% faster than listings without video. This is one of the most consistently replicated findings in real estate marketing research. The mechanism is straightforward: more inquiries lead to more showings, more showings lead to faster offers, and faster offers reduce days on market. In a Harveston or Eagle Glen neighborhood where comparable sales are happening within 30 days, a video listing that sells in 21 days versus 42 days represents a meaningful difference in carrying cost for the seller and in commission timing for the agent.

Additional MLS performance data points:

• Video listings receive 3.4 times more showing requests than photo-only comparable listings within the first 7 days of being live on MLS (Showing Time data, 2025)
• Price reductions are 26% less common on listings marketed with professional video — suggesting that strong initial engagement reduces the pressure to cut price after extended market time
• Listing-to-contract conversion rates are 18% higher for properties with video versus those without, when controlling for price range and geography

Social Media Video Statistics

Listing video doesn't live only on MLS portals. Social distribution — particularly Instagram Reels, Facebook video, and YouTube — amplifies every listing's reach well beyond what portal syndication delivers alone.

Real estate video on social platforms performs at a scale that static content cannot approach:

• Social video generates 1,200% more shares than text and image content combined (WordStream, 2025 — a figure that has remained stable across multiple years of research)
• Facebook real estate video posts reach 135% more people organically than photo posts on the same page, even with reduced organic reach across the platform overall
• Instagram Reels featuring property walkthroughs average 3.8x more impressions than carousel photo posts of the same listing
• YouTube listing videos retain an average of 47% of viewers to completion — meaning nearly half of everyone who starts a listing video on YouTube watches the entire thing, a remarkably high completion rate for any type of marketing content
• Real estate accounts that post video content consistently grow followers at 4.2x the rate of accounts posting primarily photos (Later social media benchmark data, 2025)

For agents in Alexandra Heights, Woodcrest, and the broader Canyon Crest corridor, social video distribution means that a listing walkthrough posted to Instagram Reels and Facebook simultaneously can reach several thousand local buyers within 48 hours of going live — at zero additional media cost beyond the production investment.

What These Numbers Mean for Inland Empire Agents

The data above is national in scope, but its implications are especially pronounced for agents working the Inland Empire — Riverside, San Bernardino County, Temecula, Murrieta, Menifee, Lake Elsinore, and the communities connecting them.

The Inland Empire market has distinct characteristics that amplify video's advantage:

Geographic spread. Buyers relocating from Los Angeles, Orange County, or the Bay Area are often shopping communities they've never visited in person. A buyer in Culver City evaluating homes in Rancho Cucamonga versus Ontario versus Chino Hills is making a significant geographic commitment. A professionally produced listing video that shows the neighborhood, the street, the home's flow, and the proximity to schools or shopping — backed by drone footage over Dos Lagos or the Harveston lake — gives that buyer enough confidence to make an offer without multiple in-person visits.

Price-point competition. With median home prices across Riverside County consistently above $550,000 and many properties in Alessandro Heights, Mission Grove, and Canyon Crest well above $700,000, buyers expect marketing quality that reflects the transaction size. A video-less listing at $750,000 signals that the agent either doesn't understand the current market or doesn't care enough to invest in the presentation.

Agent density. The Inland Empire has a high concentration of active agents relative to inventory in most price bands. Differentiation at the listing appointment — through a demonstrated marketing package that includes professional video — is one of the most reliable ways to win competitive presentations.

The agents in Riverside and across the IE who have already integrated professional listing video into their standard marketing workflow are seeing exactly the metrics the national data predicts: more inquiries, faster closings, stronger seller relationships, and easier listing appointment conversions.

If you're ready to add professional listing video to your marketing package, our listing video walkthrough service covers exactly what the production process looks like from booking to delivery. For a deeper look at the documented benefits of listing video beyond the statistics, the full breakdown of listing video walkthrough benefits is worth reading before your next listing appointment.

Ready to put these statistics to work on your next listing? Book a session and we'll have your listing video delivered within 24 hours of the shoot.

Frequently Asked Questions

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Frequently Asked Questions

What percentage of agents currently use video for listings?

Only 9% of real estate agents currently produce listing videos, according to the National Association of Realtors' Real Estate in a Digital Age report. This means that in virtually any market, including Riverside and the broader Inland Empire, an agent using professional listing video is outmarketing more than 90% of their competition before the first showing is scheduled.

How much does video increase listing inquiries?

Listings with video receive 403% more inquiries than listings without video, based on NAR data tracking online engagement across MLS-syndicated platforms. That translates to roughly 4 to 5 times as many buyer contacts per listing period. The buyers who inquire after watching a listing video also tend to be more qualified — they've already vetted the layout and condition through the footage before reaching out.

Does video help sell homes faster or just generate more inquiries?

Both. Listings with video sell 31% faster than comparable listings without video, and they also generate 403% more inquiries. The two effects are connected: more inquiries produce more showings, more showings produce faster offers, and faster offers reduce days on market. Data from Showing Time also shows that video listings receive 3.4 times more showing requests within the first 7 days of going live — which compresses the timeline from listing to contract significantly.

What types of video perform best for real estate listings?

Professional walkthrough video — a smooth, stabilized tour of the interior and exterior with natural ambient audio or light music — consistently outperforms slideshow-style video (photos assembled into a video file) and drone-only aerials used without interior footage. The most effective format combines a full interior walkthrough with drone aerials, running 90 seconds to 3 minutes in total length. This format drives the highest inquiry rates on portals and the highest completion rates on YouTube and social platforms. For the Inland Empire market specifically, including aerial footage of the neighborhood and nearby amenities adds significant value for out-of-area relocating buyers.

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For agents in Riverside, Rancho Cucamonga, Temecula, and across the Inland Empire looking to put these statistics into practice, our real estate videography service is built specifically for this market. Book a session today — listings are delivered within 24 hours of the shoot, MLS-ready and formatted for every major social platform.